Top Apparel & Fashion Websites in Japan

Name: Top websites in Japan (Apparel & Fashion)
Creator: Semrush
License: /company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Japan, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

mercari.com

52.62M

45.66%24.02M

54.34%28.59M

↑5.47%

↓19.14%

Direct

zozo.jp

20.51M

18.95%3.89M

81.05%16.63M

↑3.47%

↓13.11%

Direct

threads.com

18.18M

46.73%8.49M

53.27%9.68M

↓5.32%

↑286.6%

Direct

shein.com

10.47M

21.73%2.28M

78.27%8.19M

↓7.56%

↑146.87%

Direct

uniqlo.com

9.79M

21.46%2.1M

78.54%7.69M

↑4.48%

↓12.09%

Direct

orical.jp

4.74M

1.16%55.03K

98.84%4.68M

↓1.14%

↑43.48%

Direct

wear.jp

4.64M

10.63%492.93K

89.37%4.14M

↑13.64%

↓24.61%

Direct

2ndstreet.jp

4.4M

20.04%881.99K

79.96%3.52M

↑1.36%

↓12.05%

Direct

baycrews.jp

4.08M

19.37%791.19K

80.63%3.29M

↑17.67%

↓11.34%

Direct

montbell.jp

3.06M

23.75%726.67K

76.25%2.33M

↓0.07%

↓7.99%

Direct

united-arrows.co.jp

2.64M

20.47%540.66K

79.53%2.1M

↑43.53%

↑1%

Direct

buyma.com

2.49M

63.37%1.58M

36.63%910.71K

↑8.18%

↓31.78%

Direct

locondo.jp

1.83M

24.15%442.96K

75.85%1.39M

↑10.55%

↓6.42%

Direct

jins.com

1.43M

16.18%231.09K

83.82%1.2M

↓13.35%

↓22.06%

Direct

hm.com

1.28M

16.33%208.89K

83.67%1.07M

↑56.12%

↑28.8%

Direct

zara.com

1.12M

33.34%373.85K

66.66%747.52K

↑31.33%

↓11.28%

Direct

onward.co.jp

1.1M

21.85%240.47K

78.15%860.07K

↓8%

↓43.21%

Direct

junonline.jp

918.93K

16.29%149.73K

83.71%769.2K

↑41.32%

↓10.48%

Direct

tomorrowland.co.jp

733.26K

15.02%110.11K

84.98%623.15K

↑22.94%

↑19.43%

Direct

chanel.com

700.61K

19.97%139.91K

80.03%560.7K

↓0.18%

↑11.26%

Direct

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Key Insights on Top Apparel & Fashion Websites in Japan on September 2026

As of September 2026, mercari.com leads Apparel & Fashion in Japan with 52.62M monthly visits. Its audience skews mobile-first (45.66% desktop / 45.66% mobile), and traffic is up month over month 5.47% and down year over year -19.14%. zozo.jp holds second with 20.51M visits and a mobile-leaning mix (18.95% desktop / 81.05% mobile), while threads.com ranks third with 18.18M visits.

Across the leaders, remulia.shop is the most mobile-first (99.19% of visits), whereas demandware.net is the most desktop-reliant (100%). Momentum favors vinted.it in the latest month (1,525.13%), while super-groupies.com shows the steepest pullback.

Acquisition patterns also differ: mercari.com is driven primarily by search, mercari.com by direct, and mercari.com by referral; overall, 90 of the top 100 sites are direct-led, 10 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Japan