Top Apparel & Fashion Websites in South Korea

Name: Top websites in South Korea (Apparel & Fashion)
Creator: Semrush
License: /company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in South Korea, Updated October 2026

October 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

musinsa.com

12.12M

46.26%5.61M

53.74%6.51M

↑3.66%

↑9.61%

Direct

threads.com

10.11M

53%5.36M

47%4.75M

↑3.85%

↑349.85%

Search

uniqlo.com

9.07M

16.38%1.49M

83.62%7.59M

↑66.82%

↑68.01%

Direct

lfmall.co.kr

2.05M

33.96%696.64K

66.04%1.35M

↑41.54%

↑50.02%

Direct

ssfshop.com

1.9M

37.31%707.23K

62.69%1.19M

↑10.46%

↓10.58%

Direct

mercari.com

1.45M

51.77%752.11K

48.23%700.69K

↓10.61%

↑56.25%

Direct

xexymix.com

1.24M

9.09%112.66K

90.91%1.13M

↑96.6%

↑102.46%

Direct

wconcept.co.kr

1.1M

50.81%557.88K

49.19%540.12K

↓35.79%

↑14.32%

Direct

zara.com

1.03M

52.22%537.48K

47.78%491.73K

↑9.44%

↑46.89%

Direct

cos.com

852.41K

16.73%142.57K

83.27%709.84K

↑104.7%

↑15.33%

Direct

hm.com

737.05K

29.28%215.83K

70.72%521.22K

↑33.97%

↓4.02%

Direct

shein.com

516.27K

24.96%128.87K

75.04%387.4K

↓4.44%

↑349.44%

Direct

louisvuitton.com

483.79K

23.2%112.26K

76.8%371.53K

↑197.03%

↓0.93%

Paid

thehandsome.com

458.22K

23.53%107.81K

76.47%350.41K

↑138.21%

↑94.8%

Direct

feelway.com

433.32K

39.88%172.82K

60.12%260.51K

↑60.06%

↓20.44%

Search

chanel.com

401.16K

27.47%110.19K

72.53%290.96K

↓9.72%

↑12.83%

Direct

hfashionmall.com

395.4K

11.24%44.44K

88.76%350.96K

↑32.76%

↑12.11%

Direct

marpple.com

392.51K

55.9%219.39K

44.1%173.12K

↑1.83%

↑29.17%

Direct

traderie.com

387.89K

81.29%315.33K

18.71%72.56K

↓42.61%

↓12.64%

Direct

hermes.com

365.96K

30.05%109.98K

69.95%255.98K

↑17.48%

↑108.93%

Search

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Key Insights on Top Apparel & Fashion Websites in South Korea on October 2026

As of October 2026, musinsa.com leads Apparel & Fashion in South Korea with 12.12M monthly visits. Its audience skews mobile-first (46.26% desktop / 46.26% mobile), and traffic is up month over month 3.66% and up year over year 9.61%. threads.com holds second with 10.11M visits and a desktop-leaning mix (53% desktop / 47% mobile), while uniqlo.com ranks third with 9.07M visits.

Across the leaders, goldengoose.com is the most mobile-first (95.76% of visits), whereas mode-man.com is the most desktop-reliant (100%). Momentum favors goldengoose.com in the latest month (756.54%), while ssense.com shows the steepest pullback.

Acquisition patterns also differ: musinsa.com is driven primarily by search, musinsa.com by direct, and musinsa.com by referral; overall, 51 of the top 100 sites are direct-led, 47 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in South Korea