Top Apparel & Fashion Websites in South Africa

Name: Top websites in South Africa (Apparel & Fashion)
Creator: Semrush
License: /company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in South Africa, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shein.com

7.74M

19.93%1.54M

80.07%6.2M

↓6.15%

↑129.47%

Direct

superbalist.com

2.12M

30.84%654.71K

69.16%1.47M

↓10.48%

↑11.67%

Direct

truworths.co.za

1.58M

29.95%472.66K

70.05%1.11M

↓18.41%

↑2.01%

Direct

threads.com

1.24M

12.12%150.44K

87.88%1.09M

↑12.14%

↑226.47%

Direct

mrp.com

1.11M

48.27%534.39K

51.73%572.69K

↑1.57%

↓1.82%

Direct

yaga.co.za

577.57K

31.23%180.4K

68.77%397.18K

↑38.9%

↑10.19%

Direct

zara.com

509.21K

81.15%413.23K

18.85%95.99K

↓2.01%

↑6.22%

Referral

cottonon.com

387.15K

23.73%91.88K

76.27%295.27K

↓5.99%

↓14.62%

Direct

sneakers.fr

383.19K

98.51%377.48K

1.49%5.71K

↑17.65%

↑205,882.12%

Referral

vinted.be

382.3K

96.99%370.79K

3.01%11.51K

↑13.44%

↑8,914.19%

Referral

teepublic.com

371.76K

96.47%358.63K

3.53%13.14K

↑8.3%

↑381.34%

Referral

magrabi.com

371.25K

97.03%360.21K

2.97%11.04K

↑18.41%

↑99,960.79%

Referral

yesstyle.com

362.87K

95.41%346.23K

4.59%16.64K

↑6.8%

↑153.86%

Referral

oldschool.co.za

306.13K

4.33%13.26K

95.67%292.86K

↑5.11%

↑88.83%

Direct

muchmax.co.za

251.89K

1.03%2.58K

98.97%249.31K

0%

Direct

stevemadden.co.za

231.67K

8.23%19.07K

91.77%212.6K

↑18.03%

↓26.24%

Direct

studio-88.co.za

228.27K

12.16%27.77K

87.84%200.5K

↑21.03%

↓9.55%

Direct

crocssa.co.za

203.81K

6.92%14.1K

93.08%189.71K

↑70.89%

↓21.76%

Direct

brasnthings.co.za

193.47K

2.89%5.58K

97.11%187.89K

↑1,010.75%

↑502.66%

Direct

shelflife.co.za

165.66K

18.11%29.99K

81.89%135.66K

↑119.73%

↓39.45%

Direct

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Key Insights on Top Apparel & Fashion Websites in South Africa on September 2026

As of September 2026, shein.com leads Apparel & Fashion in South Africa with 7.74M monthly visits. Its audience skews mobile-first (19.93% desktop / 19.93% mobile), and traffic is down month over month -6.15% and up year over year 129.47%. superbalist.com holds second with 2.12M visits and a mobile-leaning mix (30.84% desktop / 69.16% mobile), while truworths.co.za ranks third with 1.58M visits.

Across the leaders, ifpshare.com is the most mobile-first (100% of visits), whereas sneakers.fr is the most desktop-reliant (98.51%). Momentum favors kurtgeiger.co.za in the latest month (4,573.56%), while partisanandco.com shows the steepest pullback.

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 92 of the top 100 sites are direct-led, 1 are search-led, and 6 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in South Africa