Top Apparel & Fashion Websites in Hungary

Name: Top websites in Hungary (Apparel & Fashion)
Creator: Semrush
License: /company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Hungary, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shein.com

1.83M

15.09%275.6K

84.91%1.55M

↓6.16%

↑94.01%

Direct

ecipo.hu

1.02M

20.54%209.13K

79.46%809.28K

↓24.22%

↓1.2%

Direct

aboutyou.hu

873.94K

34.35%300.19K

65.65%573.75K

↓31.77%

↓7.45%

Direct

sinsay.com

789.67K

21.58%170.41K

78.42%619.25K

↓47.81%

↓19.22%

Direct

threads.com

668.05K

32.57%217.59K

67.43%450.47K

↓2.11%

↑8,741.34%

Direct

hm.com

573.41K

28.25%161.97K

71.75%411.44K

↓28.77%

↓22.43%

Direct

bonprix.hu

555.28K

20.39%113.24K

79.61%442.04K

↓24.37%

↓13.08%

Direct

reserved.com

440.8K

21.02%92.66K

78.98%348.14K

↓54.27%

↑6.71%

Direct

deichmann.com

420.91K

15.9%66.93K

84.1%353.98K

↓44.93%

↓17.08%

Direct

ccc.eu

341.44K

15.69%53.58K

84.31%287.86K

↓10.58%

↓24.42%

Direct

glami.hu

296.88K

19.09%56.68K

80.91%240.21K

↓35.12%

↓30.66%

Direct

answear.hu

271.65K

24.74%67.22K

75.26%204.43K

↓25.32%

↓25.29%

Direct

gate.shop

260.31K

11.19%29.12K

88.81%231.19K

↓43.56%

↓36.56%

Direct

zara.com

258.33K

31.32%80.9K

68.68%177.42K

↓2.83%

↓17.14%

Direct

nextdirect.com

222.76K

8.75%19.5K

91.25%203.27K

↑3.92%

↑65.15%

Direct

remixshop.com

200.34K

25.14%50.38K

74.86%149.97K

↓13.66%

↓28.05%

Direct

modivo.hu

193.08K

25.94%50.08K

74.06%143K

↓21.04%

↓20.85%

Direct

astratex.hu

171.85K

8.79%15.11K

91.21%156.74K

↓0.1%

↓26.92%

Direct

mohito.com

166.45K

14.84%24.71K

85.16%141.74K

↑9.19%

↓12.16%

Direct

officeshoes.hu

150.18K

18.69%28.08K

81.31%122.1K

↓58.38%

↑0.25%

Direct

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Key Insights on Top Apparel & Fashion Websites in Hungary on April 2026

As of April 2026, shein.com leads Apparel & Fashion in Hungary with 1.83M monthly visits. Its audience skews mobile-first (15.09% desktop / 15.09% mobile), and traffic is down month over month -6.16% and up year over year 94.01%. ecipo.hu holds second with 1.02M visits and a mobile-leaning mix (20.54% desktop / 79.46% mobile), while aboutyou.hu ranks third with 873.94K visits.

Across the leaders, hardjewelry.com is the most mobile-first (100% of visits), whereas yesstyle.com is the most desktop-reliant (56.18%). Momentum favors tailoredathlete.co.uk in the latest month (968.34%), while dressa.hu shows the steepest pullback.

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 88 of the top 100 sites are direct-led, 12 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Hungary