Top Apparel & Fashion Websites in Hong Kong

Name: Top websites in Hong Kong (Apparel & Fashion)
Creator: Semrush
License: /company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Hong Kong, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

threads.com

8.32M

54.47%4.53M

45.53%3.79M

↓10.26%

↑6,641.87%

Direct

mercari.com

713.13K

58.99%420.65K

41.01%292.49K

↓19.95%

↑45.32%

Direct

nike.com.hk

390.14K

38.25%149.23K

61.75%240.91K

↓10.45%

↓43.42%

Direct

adidas.com.hk

288.12K

46.78%134.8K

53.22%153.33K

↑6.86%

↓23.01%

Direct

brandoff.com.hk

216.84K

8.93%19.37K

91.07%197.47K

↑196.01%

↑131.8%

Direct

zalora.com.hk

174.29K

37.57%65.48K

62.43%108.81K

↓57.95%

↓4.43%

Search

shein.com

165.98K

40.24%66.79K

59.76%99.19K

↑50.43%

↑68.44%

Direct

iteshop.com

128.98K

38.97%50.26K

61.03%78.72K

↓14.2%

↓25.74%

Direct

zara.com

120.2K

44.3%53.25K

55.7%66.95K

↓35.35%

↑79.21%

Direct

louisvuitton.com

115.81K

25.8%29.88K

74.2%85.93K

↓40.25%

↑14.48%

Direct

chanel.com

114.51K

27.34%31.31K

72.66%83.2K

↑34.13%

↓16.56%

Direct

coach.com

113.73K

9.54%10.85K

90.46%102.88K

↓1.57%

↑112.35%

Search

uniqlo.com

109.26K

37.87%41.38K

62.13%67.88K

↓36.49%

↑4.27%

Direct

net-a-porter.com

108.52K

14.57%15.81K

85.43%92.71K

↑18.02%

↑14.55%

Direct

hermes.com

102.97K

39.52%40.69K

60.48%62.28K

↓31.36%

↑22.18%

Direct

revolve.com

98.95K

19.03%18.83K

80.97%80.12K

↓24.23%

↑81.23%

Direct

charleskeith.com

85.06K

16.54%14.07K

83.46%71K

↓0.07%

↑60.97%

Direct

purseblog.com

75.57K

1.38%1.05K

98.62%74.52K

↑487.53%

↑45.46%

Direct

zozo.jp

73.95K

62.37%46.12K

37.63%27.83K

↓36.13%

↑37.54%

Direct

crocs.com.hk

73.23K

8.86%6.49K

91.14%66.74K

↑63.81%

↓11.38%

Direct

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Key Insights on Top Apparel & Fashion Websites in Hong Kong on April 2026

As of April 2026, threads.com leads Apparel & Fashion in Hong Kong with 8.32M monthly visits. Its audience skews desktop-first (54.47% desktop / 54.47% mobile), and traffic is down month over month -10.26% and up year over year 6,641.87%. mercari.com holds second with 713.13K visits and a desktop-leaning mix (58.99% desktop / 41.01% mobile), while nike.com.hk ranks third with 390.14K visits.

Across the leaders, fullcount.co is the most mobile-first (100% of visits), whereas lightinthebox.com is the most desktop-reliant (100%). Momentum favors fullcount.co in the latest month (25,574.1%), while arlettie.com shows the steepest pullback.

Acquisition patterns also differ: threads.com is driven primarily by search, threads.com by direct, and threads.com by referral; overall, 87 of the top 100 sites are direct-led, 13 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Hong Kong