Top Travel & Tourism Websites in Japan

Name: Top websites in Japan (Travel & Tourism)
Creator: Semrush
License: /company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Japan, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

jreast.co.jp

19.5M

13.91%2.71M

86.09%16.79M

↓27.63%

↑2.24%

Direct

jr-central.co.jp

11.69M

13.29%1.55M

86.71%10.14M

↓10.05%

↓19.67%

Direct

tokyodisneyresort.jp

11.55M

7.22%833.55K

92.78%10.72M

↑15.57%

↓30.87%

Direct

trip.com

10.41M

44.64%4.65M

55.36%5.76M

↓34.92%

↑45.55%

Direct

jr-odekake.net

9.48M

11.83%1.12M

88.17%8.36M

↓29.19%

↓9.68%

Direct

eki-net.com

8.49M

16.38%1.39M

83.62%7.1M

↓14.94%

↓23.79%

Direct

agoda.com

7.68M

29.14%2.24M

70.86%5.44M

↓28.72%

↑10.85%

Direct

westjr.co.jp

7.16M

13.74%983.59K

86.26%6.18M

↓32.1%

↓10.26%

Direct

booking.com

6.19M

47.42%2.93M

52.58%3.25M

↓28.88%

↓13.71%

Direct

klook.com

5.81M

27.87%1.62M

72.13%4.19M

↓31.86%

↑110.11%

Direct

tripadvisor.jp

4.39M

16.62%728.91K

83.38%3.66M

↓8.86%

↓24.78%

Search

jtb.co.jp

4.38M

23.6%1.03M

76.4%3.35M

↓3.57%

↓27.57%

Search

4travel.jp

4.2M

16.59%697.77K

83.41%3.51M

↓20.39%

↓29.63%

Search

hankyu-travel.com

3.93M

19.32%759.24K

80.68%3.17M

↓8.18%

↓2.55%

Direct

tour.ne.jp

3.83M

16.6%635.38K

83.4%3.19M

↑4.47%

↓6.02%

Direct

kintetsu.co.jp

3.71M

5.71%211.66K

94.29%3.49M

↓29.37%

↓17.79%

Direct

his-j.com

3.66M

17.11%627.07K

82.89%3.04M

↓45.15%

↓10.98%

Direct

reservation.jp

3.65M

21.71%791.68K

78.29%2.85M

↓28.8%

↑4.46%

Direct

kkday.com

3.55M

12.71%451.18K

87.29%3.1M

↓41.78%

↑87.5%

Direct

skyscanner.jp

3.53M

43.93%1.55M

56.07%1.98M

↑8.41%

↓17.34%

Direct

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Key Insights on Top Travel & Tourism Websites in Japan on April 2026

As of April 2026, jreast.co.jp leads Travel & Tourism in Japan with 19.5M monthly visits. Its audience skews mobile-first (13.91% desktop / 13.91% mobile), and traffic is down month over month -27.63% and up year over year 2.24%. jr-central.co.jp holds second with 11.69M visits and a mobile-leaning mix (13.29% desktop / 86.71% mobile), while tokyodisneyresort.jp ranks third with 11.55M visits.

Across the leaders, biwako-valley.com is the most mobile-first (99.57% of visits), whereas ctrip.com is the most desktop-reliant (100%). Momentum favors ashikaga.co.jp in the latest month (442.1%), while hotel-story.ne.jp shows the steepest pullback.

Acquisition patterns also differ: jreast.co.jp is driven primarily by search, jreast.co.jp by direct, and jreast.co.jp by referral; overall, 58 of the top 100 sites are direct-led, 42 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Japan