Top Finance Websites in Japan

Name: Top websites in Japan (Finance)
Creator: Semrush
License: /company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Finance Websites in Japan, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

sbisec.co.jp

37.97M

32.64%12.39M

67.36%25.58M

↑6.93%

↓12.72%

Direct

rakuten-sec.co.jp

30.68M

27.31%8.38M

72.69%22.3M

↑10.46%

↓33.33%

Direct

mufg.jp

19.74M

23.16%4.57M

76.84%15.17M

↑11.92%

↓13.97%

Direct

nikkei225jp.com

19.62M

20.57%4.04M

79.43%15.58M

↓20.24%

↓4.4%

Direct

minkabu.jp

16.04M

17.82%2.86M

82.18%13.18M

↑30.5%

↓8.94%

Direct

kabutan.jp

13.63M

24.32%3.32M

75.68%10.32M

↑59.86%

↓8.97%

Direct

smbc-card.com

13.43M

21.54%2.89M

78.46%10.53M

↑5.58%

↓24.35%

Direct

yahoo.com

13.02M

70.76%9.21M

29.24%3.81M

↑11.43%

↑147.16%

Direct

xmtrading.com

11.49M

87.87%10.1M

12.13%1.39M

↑26.97%

↑0.18%

Referral

rakuten-bank.co.jp

11.35M

25.81%2.93M

74.19%8.42M

↑28.55%

↓23.56%

Direct

smbc.co.jp

10.36M

24.8%2.57M

75.2%7.79M

↑1.18%

↓17.97%

Direct

ecnavi.jp

9.76M

24.6%2.4M

75.4%7.36M

↑7.95%

↓19.5%

Direct

mizuhobank.co.jp

9.63M

16.99%1.64M

83.01%7.99M

↑5.34%

↓6.74%

Direct

aeon.co.jp

9.31M

10.63%990.2K

89.37%8.32M

↑29.15%

↓15.81%

Direct

moppy.jp

8.37M

23.15%1.94M

76.85%6.43M

↓1.17%

↓26.21%

Direct

bloomberg.com

8.15M

18.61%1.52M

81.39%6.64M

↑5.87%

↑538.2%

Direct

airregi.jp

8.09M

9.93%803.56K

90.07%7.29M

↑33.35%

↑34.5%

Direct

jcb.co.jp

7.13M

21.95%1.57M

78.05%5.56M

↑10.72%

↓20.8%

Direct

reuters.com

7.09M

23.19%1.65M

76.81%5.45M

↓15.13%

↓14.45%

Direct

veritrans.co.jp

6.11M

24.52%1.5M

75.48%4.61M

↑9.06%

↑17.78%

Referral

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Key Insights on Top Finance Websites in Japan on May 2026

As of May 2026, sbisec.co.jp leads Finance in Japan with 37.97M monthly visits. Its audience skews mobile-first (32.64% desktop / 32.64% mobile), and traffic is up month over month 6.93% and down year over year -12.72%. rakuten-sec.co.jp holds second with 30.68M visits and a mobile-leaning mix (27.31% desktop / 72.69% mobile), while mufg.jp ranks third with 19.74M visits.

Across the leaders, elepay.io is the most mobile-first (99.6% of visits), whereas bitmart.com is the most desktop-reliant (100%). Momentum favors moneybox.jp in the latest month (363.25%), while tanaka.jp shows the steepest pullback.

Acquisition patterns also differ: sbisec.co.jp is driven primarily by search, sbisec.co.jp by direct, and sbisec.co.jp by referral; overall, 81 of the top 100 sites are direct-led, 9 are search-led, and 10 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Finance Websites in Japan