Top Apparel & Fashion Websites in Poland

Name: Top websites in Poland (Apparel & Fashion)
Creator: Semrush
License: /company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Poland, Updated October 2026

October 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

vinted.pl

8.01M

74.66%5.98M

25.34%2.03M

↑2.65%

↑17.48%

Direct

zalando.pl

6.28M

49.62%3.12M

50.38%3.16M

↓4.34%

↓25.79%

Search

ccc.eu

5.15M

13.48%693.8K

86.52%4.45M

↑28.61%

↓8.75%

Paid

eobuwie.com.pl

4.84M

25.48%1.23M

74.52%3.61M

↓7.38%

↓20.65%

Paid

sinsay.com

4.42M

25.17%1.11M

74.83%3.31M

↑29.89%

↓8.46%

Paid

hm.com

4.42M

32.64%1.44M

67.36%2.98M

↑5.42%

↓4.19%

Search

reserved.com

4M

29.61%1.19M

70.39%2.82M

↑9.92%

↑4.28%

Direct

modivo.pl

3.39M

23.15%784.8K

76.85%2.6M

↓14.45%

↓3.62%

Paid

shein.com

3.11M

20.07%624.69K

79.93%2.49M

↓8.22%

↑1.04%

Direct

housebrand.com

3.07M

25.13%771.82K

74.87%2.3M

↑2.63%

↑22.39%

Paid

ochnik.com

2.92M

16.08%469.04K

83.92%2.45M

↑23.04%

↑13.97%

Paid

adidas.pl

2.9M

31.39%908.9K

68.61%1.99M

↓24.72%

↑23.95%

Paid

zalando-lounge.pl

2.67M

52.34%1.4M

47.66%1.27M

↑13.09%

↓11.51%

Direct

avanti24.pl

2.66M

1.59%42.33K

98.41%2.61M

↑3.16%

↑271.32%

Direct

bonprix.pl

2.63M

13.6%357.05K

86.4%2.27M

↑17.77%

↑26.42%

Direct

zara.com

2.26M

53.02%1.2M

46.98%1.06M

↓15.84%

↓3.63%

Direct

wittchen.com

2.22M

14.46%320.45K

85.54%1.89M

↓16.03%

↑40.21%

Paid

answear.com

2.21M

28.83%637.62K

71.17%1.57M

↓21.06%

↑44.97%

Paid

mohito.com

2.2M

17.57%386.1K

82.43%1.81M

↑32.51%

↓11.11%

Paid

renee.pl

2.16M

8.65%186.86K

91.35%1.97M

↑11.29%

↑5.37%

Paid

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Key Insights on Top Apparel & Fashion Websites in Poland on October 2026

As of October 2026, vinted.pl leads Apparel & Fashion in Poland with 8.01M monthly visits. Its audience skews desktop-first (74.66% desktop / 74.66% mobile), and traffic is up month over month 2.65% and up year over year 17.48%. zalando.pl holds second with 6.28M visits and a mobile-leaning mix (49.62% desktop / 50.38% mobile), while ccc.eu ranks third with 5.15M visits.

Across the leaders, avanti24.pl is the most mobile-first (98.41% of visits), whereas vinted.pl is the most desktop-reliant (74.66%). Momentum favors solar.com.pl in the latest month (196.29%), while next.pl shows the steepest pullback.

Acquisition patterns also differ: vinted.pl is driven primarily by search, vinted.pl by direct, and vinted.pl by referral; overall, 12 of the top 100 sites are direct-led, 26 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Poland