Top Apparel & Fashion Websites in France

Name: Top websites in France (Apparel & Fashion)
Creator: Semrush
License: /company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in France, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shein.com

21.61M

9.15%1.98M

90.85%19.63M

↑12.38%

↑67.72%

Direct

zalando.fr

9.68M

26.8%2.59M

73.2%7.09M

↓10.8%

↓3.84%

Direct

veepee.fr

5.99M

47.86%2.87M

52.14%3.12M

↓19.43%

↓26.59%

Direct

kiabi.com

3.44M

19.58%673.78K

80.42%2.77M

↓27.69%

↓2.32%

Direct

zara.com

3.3M

32.42%1.07M

67.58%2.23M

↓19.37%

↓1.67%

Direct

hm.com

3.28M

26.69%876.63K

73.31%2.41M

↓5.67%

↑11.28%

Direct

asos.com

2.99M

26.51%793.57K

73.49%2.2M

↓20.83%

↑0.55%

Direct

threads.com

2.54M

36.28%920.16K

63.72%1.62M

↓12.43%

↑7,198.15%

Direct

uniqlo.com

2.37M

27.45%651.03K

72.55%1.72M

↓10.73%

↑20.25%

Direct

spartoo.com

1.88M

37.36%701.14K

62.64%1.18M

↓12.31%

↓7.03%

Direct

zalando-prive.fr

1.82M

33.08%602.73K

66.92%1.22M

↓27.94%

↓6.09%

Direct

gemo.fr

1.77M

13.84%244.7K

86.16%1.52M

↓10.56%

↑7.6%

Direct

lahalle.com

1.68M

12.81%214.64K

87.19%1.46M

↑11.37%

↓19.11%

Direct

mango.com

1.67M

24.08%401.68K

75.92%1.27M

↓19.19%

↑6.53%

Direct

bershka.com

1.49M

25.03%372.24K

74.97%1.11M

↓2.96%

↓0.59%

Direct

jdsports.fr

1.4M

20.1%280.86K

79.9%1.12M

↓2.05%

↓5.3%

Direct

courir.com

1.39M

18.45%256.26K

81.55%1.13M

↓36.99%

↓3.36%

Direct

blancheporte.fr

1.37M

25.28%345.32K

74.72%1.02M

↓10.38%

↓12.9%

Direct

celio.com

1.34M

24.48%328.38K

75.52%1.01M

↓19.24%

↓5.19%

Direct

tradeinn.com

1.25M

35.2%441.04K

64.8%811.95K

↓23.01%

↓5.04%

Direct

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Key Insights on Top Apparel & Fashion Websites in France on April 2026

As of April 2026, shein.com leads Apparel & Fashion in France with 21.61M monthly visits. Its audience skews mobile-first (9.15% desktop / 9.15% mobile), and traffic is up month over month 12.38% and up year over year 67.72%. zalando.fr holds second with 9.68M visits and a mobile-leaning mix (26.8% desktop / 73.2% mobile), while veepee.fr ranks third with 5.99M visits.

Across the leaders, rougegorge.com is the most mobile-first (91.34% of visits), whereas hermes.com is the most desktop-reliant (52.27%). Momentum favors gucci.com in the latest month (169.44%), while drmartens.com shows the steepest pullback.

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in France