Top Beauty & Cosmetics Websites in Sweden

Name: Top websites in Sweden (Beauty & Cosmetics)
Creator: Semrush
License: /company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Sweden, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

lyko.com

1.7M

18.91%321.75K

81.09%1.38M

↓1.78%

↑21.68%

Direct

kicks.se

1.41M

20.07%283.5K

79.93%1.13M

↓36.4%

↑43.49%

Direct

notino.se

593.01K

19.64%116.44K

80.36%476.57K

↑4.61%

↓0.36%

Direct

gents.se

299.44K

15.22%45.56K

84.78%253.87K

↑13.21%

↓26.92%

Direct

fragrantica.com

268.99K

50.68%136.32K

49.32%132.67K

↓19.01%

↑12.1%

Direct

sephora.se

265.07K

22.35%59.24K

77.65%205.82K

↓7.31%

↑20.01%

Direct

parfym.se

220.2K

19.34%42.58K

80.66%177.62K

↓15.37%

↓1.43%

Direct

cocopanda.se

214.8K

26.58%57.1K

73.42%157.7K

↓40.74%

↑42.84%

Direct

caiacosmetics.se

188.43K

12.45%23.46K

87.55%164.97K

↓25.88%

↑74.17%

Direct

luxplus.se

160.73K

28.41%45.66K

71.59%115.07K

↓56.65%

↑11.28%

Direct

yesstyle.com

146.22K

15.51%22.68K

84.49%123.54K

↓45.75%

↑70.53%

Direct

priorin.se

139.01K

0.31%432

99.69%138.58K

↓49.78%

↑812.39%

Direct

tallink.com

138.78K

38.35%53.23K

61.65%85.55K

↓44.13%

↓14.05%

Direct

rituals.com

133.42K

23.47%31.31K

76.53%102.11K

↓57.02%

↑29.07%

Direct

oliveyoung.com

122.14K

0.62%759

99.38%121.38K

↓12.85%

↑45.28%

Direct

dermaspace.se

120.38K

0.93%1.12K

99.07%119.26K

↓54.97%

↑53.75%

Direct

makeup.se

109.94K

20.13%22.13K

79.87%87.8K

↓28.38%

↑8.02%

Direct

jordklok.se

103.8K

25.48%26.45K

74.52%77.35K

↓64.18%

↓7.72%

Direct

eleven.se

96.86K

20.9%20.25K

79.1%76.61K

↓57.94%

↑56.34%

Referral

madlady.se

81.92K

6.54%5.36K

93.46%76.57K

↓42.66%

↑7.81%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Sweden on April 2026

As of April 2026, lyko.com leads Beauty & Cosmetics in Sweden with 1.7M monthly visits. Its audience skews mobile-first (18.91% desktop / 18.91% mobile), and traffic is down month over month -1.78% and up year over year 21.68%. kicks.se holds second with 1.41M visits and a mobile-leaning mix (20.07% desktop / 79.93% mobile), while notino.se ranks third with 593.01K visits.

Across the leaders, makeupbymario.com is the most mobile-first (100% of visits), whereas ringana.com is the most desktop-reliant (90.49%). Momentum favors beautyheaven.com.au in the latest month (41,998.8%), while loccitane.com shows the steepest pullback.

Acquisition patterns also differ: lyko.com is driven primarily by search, lyko.com by direct, and lyko.com by referral; overall, 65 of the top 100 sites are direct-led, 23 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Sweden