Top Beauty & Cosmetics Websites in Brazil

Name: Top websites in Brazil (Beauty & Cosmetics)
Creator: Semrush
License: /company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Brazil, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

boticario.com.br

8.64M

9.04%780.96K

90.96%7.86M

↑26.07%

↓24.42%

Direct

fragrantica.com.br

7.41M

17.14%1.27M

82.86%6.14M

↑37.42%

↑69.08%

Direct

eudora.com.br

3.24M

5.85%189.53K

94.15%3.05M

↑33.12%

↓35.82%

Direct

natura.com.br

2.74M

28.78%788.32K

71.22%1.95M

↓17.33%

↓45.39%

Direct

epocacosmeticos.com.br

1.81M

22.98%416.63K

77.02%1.4M

↑32.04%

↓21.6%

Direct

granado.com.br

1.47M

25.58%376.17K

74.42%1.09M

↑176.75%

↓14.6%

Direct

belezanaweb.com.br

1.42M

34.74%491.79K

65.26%923.93K

↑4.49%

↓27.33%

Direct

sephora.com.br

1.28M

39.09%501.31K

60.91%781.29K

↑19.35%

↓6.39%

Direct

quemdisseberenice.com.br

1.17M

5.91%68.94K

94.09%1.1M

↑523.17%

↓58.04%

Direct

natura.com

1.06M

9.06%96.14K

90.94%965.31K

↓7.18%

↑225.51%

Direct

salonline.com.br

737.86K

7.54%55.66K

92.46%682.2K

↓1.93%

↓33.84%

Direct

principiaskin.com

719.36K

19.25%138.45K

80.75%580.91K

↓16.5%

↑20.2%

Direct

fragrantica.com

700.01K

22.76%159.31K

77.24%540.7K

↑63.86%

↑110.44%

Direct

avon.com.br

699.52K

10.29%72.01K

89.71%627.51K

↓16.18%

↓37.79%

Direct

intheboxperfumes.com.br

659.56K

26.06%171.88K

73.94%487.68K

↑50.48%

↑24.22%

Direct

trinks.com

635.84K

38.65%245.72K

61.35%390.11K

↑29.1%

↑10%

Direct

loreal-paris.com.br

588.24K

7.87%46.29K

92.13%541.95K

↑55.22%

↓14.84%

Direct

creamy.com.br

580.28K

17.97%104.29K

82.03%475.99K

↑27.9%

↑3.64%

Direct

phebo.com.br

516.47K

19.65%101.49K

80.35%414.99K

↑170.3%

↑58.74%

Direct

lojasrede.com.br

368.42K

18.75%69.06K

81.25%299.36K

↑76.14%

↓16.61%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Brazil on July 2026

As of July 2026, boticario.com.br leads Beauty & Cosmetics in Brazil with 8.64M monthly visits. Its audience skews mobile-first (9.04% desktop / 9.04% mobile), and traffic is up month over month 26.07% and down year over year -24.42%. fragrantica.com.br holds second with 7.41M visits and a mobile-leaning mix (17.14% desktop / 82.86% mobile), while eudora.com.br ranks third with 3.24M visits.

Across the leaders, profissionalbeleza.com.br is the most mobile-first (100% of visits), whereas doterra.com is the most desktop-reliant (71.83%). Momentum favors profissionalbeleza.com.br in the latest month (29,088.93%), while ulta.com shows the steepest pullback.

Acquisition patterns also differ: boticario.com.br is driven primarily by search, boticario.com.br by direct, and boticario.com.br by referral; overall, 79 of the top 100 sites are direct-led, 18 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Brazil