Top Beauty & Cosmetics Websites in Austria

Name: Top websites in Austria (Beauty & Cosmetics)
Creator: Semrush
License: /company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Austria, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

notino.at

423.27K

29.02%122.84K

70.98%300.43K

↓32.91%

↓6.45%

Direct

parfumo.de

390.34K

21.86%85.31K

78.14%305.02K

↓10.18%

↑70.25%

Direct

douglas.at

367.45K

32.36%118.9K

67.64%248.55K

↓3.48%

↑0.37%

Direct

treatwell.at

201.5K

47.66%96.04K

52.34%105.46K

↓56.41%

↓13.47%

Direct

flaconi.at

146.4K

30.44%44.56K

69.56%101.84K

↓19.02%

↑1.37%

Direct

easycosmetic.at

85.38K

46.95%40.09K

53.05%45.29K

↓74%

↑61.87%

Direct

rituals.com

78.24K

23.03%18.02K

76.97%60.22K

↓43.27%

↓23.8%

Direct

fragrantica.com

71.55K

56.05%40.11K

43.95%31.44K

↓35.84%

↑12.54%

Direct

parfumdreams.at

56.2K

23.61%13.27K

76.39%42.93K

↓53.01%

↑49.3%

Direct

yesstyle.com

55.27K

17.42%9.63K

82.58%45.64K

↓71.57%

↑90.36%

Direct

ringana.com

55.05K

51.7%28.46K

48.3%26.59K

↑0.65%

↓22.55%

Direct

fragrantica.de

54.07K

39.3%21.25K

60.7%32.82K

↓40.44%

↑59.79%

Direct

cultbeauty.com

52.71K

10.09%5.32K

89.91%47.4K

↓63.37%

↑140.67%

Direct

nuskin.com

49.32K

3.81%1.88K

96.19%47.44K

↑36.74%

↑34.12%

Direct

yves-rocher.at

49.31K

8.29%4.09K

91.71%45.22K

↓12.79%

↓0.06%

Direct

parfimo.at

46.49K

29.83%13.87K

70.17%32.63K

↑143.14%

↑271%

Direct

sephora.de

45.87K

42.89%19.67K

57.11%26.2K

↓30.65%

↑19.75%

Direct

basler-beauty.at

45.81K

39.69%18.18K

60.31%27.63K

↑2.14%

↑36.79%

Direct

manucurist.com

30.47K

2.94%895

97.06%29.57K

↓29.81%

↑224.75%

Direct

emmi-nail.de

30.29K

-

100%30.29K

↓41.75%

↑5,693.48%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Austria on April 2026

As of April 2026, notino.at leads Beauty & Cosmetics in Austria with 423.27K monthly visits. Its audience skews mobile-first (29.02% desktop / 29.02% mobile), and traffic is down month over month -32.91% and down year over year -6.45%. parfumo.de holds second with 390.34K visits and a mobile-leaning mix (21.86% desktop / 78.14% mobile), while douglas.at ranks third with 367.45K visits.

Across the leaders, emmi-nail.de is the most mobile-first (100% of visits), whereas e-dvertising.at is the most desktop-reliant (100%). Momentum favors dermalogica.de in the latest month (12,159.26%), while ahava.com shows the steepest pullback.

Acquisition patterns also differ: notino.at is driven primarily by search, notino.at by direct, and notino.at by referral; overall, 73 of the top 100 sites are direct-led, 23 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Austria