Top Beauty & Cosmetics Websites in the Philippines

Key Insights on Top Beauty & Cosmetics Websites in the Philippines on July 2026

As of July 2026, fragrantica.com leads Beauty & Cosmetics in the Philippines with 437.81K monthly visits. Its audience skews mobile-first (36.17% desktop / 36.17% mobile), and traffic is up month over month 11.11% and down year over year -24.09%. notino.co.uk holds second with 71.35K visits and a desktop-leaning mix (100% desktop / 0% mobile), while sephora.com ranks third with 68.33K visits.

Across the leaders, avon.ca is the most mobile-first (100% of visits), whereas notino.co.uk is the most desktop-reliant (100%). Momentum favors thebrowstudio.ph in the latest month (25,920.51%), while japanesetaste.com shows the steepest pullback.

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 52 of the top 100 sites are direct-led, 38 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.