Top Beauty & Cosmetics Websites in Bulgaria

Name: Top websites in Bulgaria (Beauty & Cosmetics)
Creator: Semrush
License: /company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Bulgaria, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

notino.bg

905.72K

24.62%222.94K

75.38%682.78K

↑30.79%

↓9.09%

Direct

lillydrogerie.bg

384.66K

19.36%74.48K

80.64%310.18K

↑7.49%

↓10.02%

Direct

douglas.bg

373.47K

17.03%63.62K

82.97%309.85K

↑25.56%

↓24.25%

Direct

fragrantica.com

361.86K

27.03%97.8K

72.97%264.06K

↓12.07%

↓15.94%

Direct

parfium.bg

322.76K

24.26%78.3K

75.74%244.46K

↓23.62%

↓11.28%

Direct

zoya.bg

216.23K

24.76%53.53K

75.24%162.7K

↑29.13%

↓32.21%

Search

makeup.bg

192.74K

22.34%43.05K

77.66%149.69K

↓22.25%

↓34.48%

Direct

parfimo.bg

150.82K

24.56%37.04K

75.44%113.78K

↓13.35%

↓28.45%

Direct

inaessentials.com

138.23K

15.22%21.03K

84.78%117.19K

↓26.86%

↑24%

Direct

cocosolis.com

104.52K

4.16%4.35K

95.84%100.18K

↓37.95%

↑46.31%

Direct

barecare.bg

95.09K

18.89%17.96K

81.11%77.13K

↓27.05%

↑25.25%

Direct

glowstudiosuk.com

82.81K

-

100%82.81K

↑294.85%

0%

Direct

perfumesfromdubai.com

80.89K

6.89%5.57K

93.11%75.31K

↑45.66%

↓29.69%

Direct

laroche-posay.bg

70.64K

4.03%2.85K

95.97%67.79K

↑933.45%

↑7.04%

Direct

arlen.bg

61.04K

31.17%19.03K

68.83%42.01K

↓4.91%

↓12.65%

Direct

zlatnaribka.com

51.8K

41.76%21.63K

58.24%30.17K

↓44.81%

↓31.84%

Direct

primor.eu

49.2K

1.14%561

98.86%48.64K

↑35,550%

↑131.15%

Direct

doterra.com

46.1K

63.2%29.14K

36.8%16.97K

↑70.06%

↓25.39%

Direct

sosimplecosmetics.eu

45.38K

14.14%6.42K

85.86%38.96K

↓6.23%

↑45.45%

Direct

loreal-paris.bg

43.9K

5.43%2.38K

94.57%41.52K

↓39.85%

↑117.69%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Bulgaria on September 2026

As of September 2026, notino.bg leads Beauty & Cosmetics in Bulgaria with 905.72K monthly visits. Its audience skews mobile-first (24.62% desktop / 24.62% mobile), and traffic is up month over month 30.79% and down year over year -9.09%. lillydrogerie.bg holds second with 384.66K visits and a mobile-leaning mix (19.36% desktop / 80.64% mobile), while douglas.bg ranks third with 373.47K visits.

Across the leaders, glowstudiosuk.com is the most mobile-first (100% of visits), whereas cultbeauty.com is the most desktop-reliant (100%). Momentum favors primor.eu in the latest month (35,550%), while cultbeauty.com shows the steepest pullback.

Acquisition patterns also differ: notino.bg is driven primarily by search, notino.bg by direct, and notino.bg by referral; overall, 74 of the top 100 sites are direct-led, 22 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Bulgaria