Top Beauty & Cosmetics Websites in Finland

Name: Top websites in Finland (Beauty & Cosmetics)
Creator: Semrush
License: /company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Finland, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

tallink.com

546.15K

25.03%136.73K

74.97%409.43K

↑32.95%

↓7.71%

Direct

notino.fi

295.03K

25.59%75.49K

74.41%219.54K

↓22.45%

↓2.23%

Direct

kicks.fi

247.6K

22.01%54.5K

77.99%193.1K

↑44.39%

↑16.81%

Direct

lyko.com

209.8K

18.94%39.73K

81.06%170.08K

↓22.52%

↑55.42%

Direct

fragrantica.com

207.48K

16.26%33.74K

83.74%173.74K

↓23.72%

↑75.69%

Search

cocopanda.fi

159.17K

20.45%32.56K

79.55%126.62K

↓19.06%

↓20.01%

Search

dermosil.fi

70.47K

15.22%10.72K

84.78%59.74K

↓49.2%

↓34.99%

Search

yesstyle.com

59.45K

45.99%27.34K

54.01%32.11K

↓32.64%

↑28.14%

Direct

kicks.se

58.29K

7.91%4.61K

92.09%53.68K

↑216.94%

↑1,171.2%

Referral

yeppo.fi

56.62K

32.53%18.42K

67.47%38.2K

↓60.37%

↑4.39%

Direct

luxplus.fi

34.39K

38.06%13.09K

61.94%21.3K

↓34.46%

↓7.82%

Search

stylevana.com

33.02K

10.2%3.37K

89.8%29.65K

↑6.85%

↑11.47%

Direct

rituals.com

30.47K

17.81%5.43K

82.19%25.05K

↑4.27%

↑26.49%

Direct

garnier.fi

30.35K

2.79%847

97.21%29.51K

↑2,117.24%

↓18.08%

Direct

watsons.co.id

29.28K

0.73%213

99.27%29.06K

0%

Direct

sephora.com

23.18K

16.07%3.73K

83.93%19.45K

↑32.79%

↓4.66%

Direct

essence.eu

23.13K

9.1%2.1K

90.9%21.03K

↑1,113%

↑8.4%

Search

twistbe.fi

21.88K

18.1%3.96K

81.9%17.92K

↓14.79%

↓4.3%

Search

bangerhead.fi

21.3K

11.52%2.45K

88.48%18.84K

↑462.4%

↑9.62%

Search

catrice.eu

19.9K

-

100%19.9K

↑1,880.1%

↑206.85%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Finland on April 2026

As of April 2026, tallink.com leads Beauty & Cosmetics in Finland with 546.15K monthly visits. Its audience skews mobile-first (25.03% desktop / 25.03% mobile), and traffic is up month over month 32.95% and down year over year -7.71%. notino.fi holds second with 295.03K visits and a mobile-leaning mix (25.59% desktop / 74.41% mobile), while kicks.fi ranks third with 247.6K visits.

Across the leaders, catrice.eu is the most mobile-first (100% of visits), whereas revieve.com is the most desktop-reliant (100%). Momentum favors gillette.co.uk in the latest month (18,223.64%), while fragrantica.ru shows the steepest pullback.

Acquisition patterns also differ: tallink.com is driven primarily by search, tallink.com by direct, and tallink.com by referral; overall, 44 of the top 100 sites are direct-led, 49 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Finland