Top Wine & Spirits Websites in Australia

Name: Top websites in Australia (Wine & Spirits)
Creator: Semrush
License: /company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Wine & Spirits Websites in Australia, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

danmurphys.com.au

2.88M

22.89%659.51K

77.11%2.22M

↓9.97%

↓11.3%

Direct

liquorland.com.au

1.45M

20.66%300.13K

79.34%1.15M

↑13.7%

↑28.94%

Direct

bws.com.au

1.03M

24.98%257.83K

75.02%774.3K

↑24.33%

↓17.5%

Search

activehosted.com

343.76K

39.94%137.31K

60.06%206.45K

↑16.62%

↓34.66%

Direct

goodpairdays.com

287.66K

6.55%18.85K

93.45%268.8K

↓38.23%

↑150.36%

Direct

vinomofo.com

160.02K

31.4%50.25K

68.6%109.77K

↑15.58%

↓3.86%

Direct

nakedwines.com.au

153.3K

19%29.12K

81%124.18K

↑48.73%

↓31.33%

Direct

brandymelville.com

146.33K

59.87%87.62K

40.13%58.72K

↓16.73%

↑13.84%

Direct

bottlemart.com.au

130.43K

16.68%21.76K

83.32%108.67K

↑280.28%

↓3.58%

Direct

cellarbrations.com.au

116.79K

29.23%34.14K

70.77%82.65K

↓70.16%

↑14.62%

Search

lawsons.com.au

109.5K

40.41%44.26K

59.59%65.25K

↓69.75%

↑44.29%

Direct

blackheartsandsparrows.com.au

102.1K

5.04%5.15K

94.96%96.95K

↓21.28%

↑192.98%

Direct

liquorlegends.com.au

99.16K

45.55%45.16K

54.45%54K

↑29.25%

↓20.87%

Direct

eldridge-estate.com.au

96.95K

-

100%96.95K

↑10.46%

↑1,021.16%

Direct

thedrinksociety.com.au

72.61K

40.92%29.71K

59.08%42.9K

↑42.67%

↑8.47%

Search

tastingtable.com

69.31K

23.3%16.15K

76.7%53.16K

↑32.67%

↓35.29%

Search

wineselectors.com.au

69.26K

53.25%36.88K

46.75%32.38K

↑18.1%

↑37.9%

Direct

thewhiskyclub.com.au

64.39K

23.28%14.99K

76.72%49.4K

↓8.27%

↓33.66%

Direct

thirstycamel.com.au

62.83K

25.53%16.04K

74.47%46.79K

↓35.24%

↑10.4%

Direct

tastingaustralia.com.au

61.09K

27%16.49K

73%44.6K

↑1,838.26%

↑60.86%

Direct

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Key Insights on Top Wine & Spirits Websites in Australia on April 2026

As of April 2026, danmurphys.com.au leads Wine & Spirits in Australia with 2.88M monthly visits. Its audience skews mobile-first (22.89% desktop / 22.89% mobile), and traffic is down month over month -9.97% and down year over year -11.3%. liquorland.com.au holds second with 1.45M visits and a mobile-leaning mix (20.66% desktop / 79.34% mobile), while bws.com.au ranks third with 1.03M visits.

Across the leaders, eldridge-estate.com.au is the most mobile-first (100% of visits), whereas wineaustralia.com is the most desktop-reliant (100%). Momentum favors gastronomblog.com in the latest month (7,884.02%), while margaretriver.com shows the steepest pullback.

Acquisition patterns also differ: danmurphys.com.au is driven primarily by search, danmurphys.com.au by direct, and danmurphys.com.au by referral; overall, 62 of the top 100 sites are direct-led, 34 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Wine & Spirits Websites in Australia