Top Retail Websites in Australia

Name: Top websites in Australia (Retail)
Creator: Semrush
License: /company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Retail Websites in Australia, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

amazon.com.au

55.57M

45.05%25.03M

54.95%30.53M

↑5.54%

↓0.67%

Direct

ozbargain.com.au

29.13M

40.87%11.9M

59.13%17.22M

↑16.2%

↓38.46%

Direct

bunnings.com.au

27.94M

27.15%7.59M

72.85%20.35M

↓0.71%

↑4%

Direct

ebay.com.au

26.32M

58.96%15.52M

41.04%10.8M

↑2.14%

↓17.43%

Direct

kmart.com.au

25.92M

24.55%6.36M

75.45%19.55M

↓8.2%

↑24.04%

Direct

woolworths.com.au

22.27M

28.19%6.28M

71.81%15.99M

↑6.88%

↑6.4%

Direct

jbhifi.com.au

20.4M

34.66%7.07M

65.34%13.33M

↑6.4%

↑4.49%

Direct

chemistwarehouse.com.au

18.03M

18.9%3.41M

81.1%14.62M

↑12.52%

↑25.38%

Direct

bigw.com.au

15.94M

25.86%4.12M

74.14%11.82M

↓8.04%

↑13.51%

Direct

coles.com.au

14.66M

31.23%4.58M

68.77%10.08M

↓6.26%

↑2.16%

Direct

myer.com.au

13.06M

22.71%2.97M

77.29%10.09M

↑8.47%

↑20.66%

Direct

aliexpress.com

12.59M

56.62%7.13M

43.38%5.46M

↑14.76%

↓7.6%

Direct

etsy.com

9.48M

36.18%3.43M

63.82%6.05M

↑17.58%

↓4.5%

Direct

officeworks.com.au

9.15M

39.62%3.62M

60.38%5.52M

↑5.54%

↑10.58%

Direct

target.com.au

8.69M

17.68%1.54M

82.32%7.15M

↓11.62%

↑35.6%

Direct

theiconic.com.au

7.69M

29.23%2.25M

70.77%5.45M

↑23.02%

↑34.64%

Direct

shein.com

6.94M

36.25%2.51M

63.75%4.42M

↑17.13%

↑54.11%

Direct

ikea.com

6.71M

35.1%2.35M

64.9%4.35M

↓14.62%

↑2.23%

Direct

harveynorman.com.au

6.65M

33.01%2.2M

66.99%4.46M

↑14.93%

↑8.17%

Direct

samsung.com

5.5M

18.2%1M

81.8%4.5M

↑18.56%

↓15.48%

Direct

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Key Insights on Top Retail Websites in Australia on May 2026

As of May 2026, amazon.com.au leads Retail in Australia with 55.57M monthly visits. Its audience skews mobile-first (45.05% desktop / 45.05% mobile), and traffic is up month over month 5.54% and down year over year -0.67%. ozbargain.com.au holds second with 29.13M visits and a mobile-leaning mix (40.87% desktop / 59.13% mobile), while bunnings.com.au ranks third with 27.94M visits.

Across the leaders, epub.pub is the most mobile-first (94.43% of visits), whereas shopback.com.au is the most desktop-reliant (63.98%). Momentum favors farfetch.com in the latest month (86.99%), while dissh.com.au shows the steepest pullback.

Acquisition patterns also differ: amazon.com.au is driven primarily by search, amazon.com.au by direct, and amazon.com.au by referral; overall, 96 of the top 100 sites are direct-led, 3 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Retail Websites in Australia