One single ad isn‘t enough. People visit websites multiple times before they buy, which is why remarketing is such a vital channel. I have covered 5 advanced display remarketing strategies that go beyond a simple 30-day remarketing campaign and you can implement them today.
Let‘s take a closer look at emoticons, memes, and GIFs and try to deduce if they are worth being a part of your social media marketing efforts as well as teach you a thing or two that will help you use these graphics without embarrassing yourself.
Do you want to spice up your advertising game and make your ads more effective? During the most recent #Semrushchat, we collected a list of actionable techniques for crafting successful Facebook ads and ensuring you spend your advertising budget wisely.
Google and Bing love Semantic HTML5, so it is great for SEO! This article provides a simple guide to the essential semantic HTML5 tags that content writers and copywriters should be using. Your competitors probably do not even come close to best practices, so correct use of semantic HTML5 tags in your content will give you the opportunity to be one step ahead in 2018 and beyond.
I will cover 5 potentially unknown features in Google Analytics, how to use them, examples, and my personal opinion on their limitations. This won’t be a completely comprehensive post but is meant to open the door for discussion or potential use cases.
Want to boost your lead conversion with content marketing? Here are some tips on how to turn your content marketing effort into an effective lead generation program.
Backlinks signal trust and authority to search engines and AI. Learn 7 proven ways to build them.
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
Learn what link building involves and how it improves your visibility in search engines and AI systems.
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.
Learn what link building involves and how it improves your visibility in search engines and AI systems.
SEO is how you earn visibility in search results and AI answers. Learn how to start in this guide.
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.
Learn what technical SEO is and how to optimize your site for crawling, indexing, and AI visibility with proven best practices.
Learn how to build a content marketing strategy to reach your audience across search, AI, social & more.
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.
A practical Google Analytics for beginners guide: how to set up GA4, link Search Console and Google Ads, and turn each report into a marketing decision.
Learn how to track ChatGPT traffic, benchmark against competitors, and connect AI visits to visibility signals.
Knowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.
Ecommerce is selling products and/or services online via websites and apps instead of in physical stores.
Boost your digital marketing efforts
Semrush data on AI search in manufacturing. See which brands get mentioned, which get cited, and why citations don‘t drive traffic.
Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.
If you‘re looking for CPM benchmarks for digital ads in your industry, this study is for you.
By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have in your industry.
