Top Education Websites in New Zealand

Name: Top websites in New Zealand (Education)
Creator: Semrush
License: /company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Education Websites in New Zealand, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

live.com

5.27M

67.71%3.57M

32.29%1.7M

↓19.63%

↓20.38%

Direct

auckland.ac.nz

3.74M

49.03%1.83M

50.97%1.91M

↑12.62%

↓2.56%

Direct

google.co.nz

2.75M

50.02%1.38M

49.98%1.38M

↓12.6%

↓67.27%

Direct

school.kiwi

2.53M

40.81%1.03M

59.19%1.5M

↑25.17%

↑27.06%

Direct

canterbury.ac.nz

2.25M

54.48%1.23M

45.52%1.02M

↓12.28%

↑36.51%

Direct

newzealandgirls.co.nz

2.11M

6.35%134.22K

93.65%1.98M

↑9.65%

↓9.86%

Direct

outlook.com

1.82M

4.42%80.42K

95.58%1.74M

↓14.06%

↓37.39%

Direct

otago.ac.nz

1.81M

70.52%1.28M

29.48%533.17K

↑18.99%

↓7.13%

Direct

office.com

1.64M

62.22%1.02M

37.78%618.38K

↓31.7%

↓30.67%

Direct

wgtn.ac.nz

1.2M

65.84%790.77K

34.16%410.33K

↓24.43%

↑7.01%

Direct

aut.ac.nz

1.17M

79.06%926.86K

20.94%245.48K

↑2.91%

↑2.28%

Direct

massey.ac.nz

1.09M

54.66%595.49K

45.34%493.99K

↑3.36%

↑8.15%

Direct

waikato.ac.nz

992.17K

48.16%477.86K

51.84%514.3K

↑33.01%

↑2.94%

Direct

bridge.school.nz

977.73K

52.25%510.9K

47.75%466.83K

↑49%

↑13.62%

Direct

zoom.us

864.12K

76.57%661.65K

23.43%202.46K

↓4.82%

↓1.22%

Direct

maoridictionary.co.nz

829.93K

35.64%295.82K

64.36%534.11K

↑53.13%

↓14.74%

Direct

nzqa.govt.nz

824.23K

71.25%587.23K

28.75%237K

↑35.1%

↓5.13%

Direct

linc-ed.com

715.85K

27.39%196.07K

72.61%519.78K

↓15.7%

↑23.91%

Direct

ushmm.org

687.04K

0.81%5.55K

99.19%681.49K

↑57.09%

↑994.68%

Search

novelfull.com

618.03K

0.14%855

99.86%617.18K

↑124.98%

↓9.46%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Education Websites in New Zealand on August 2026

As of August 2026, live.com leads Education in New Zealand with 5.27M monthly visits. Its audience skews desktop-first (67.71% desktop / 67.71% mobile), and traffic is down month over month -19.63% and down year over year -20.38%. auckland.ac.nz holds second with 3.74M visits and a mobile-leaning mix (49.03% desktop / 50.97% mobile), while google.co.nz ranks third with 2.75M visits.

Across the leaders, ukrainedate.com is the most mobile-first (100% of visits), whereas kamar.nz is the most desktop-reliant (100%). Momentum favors oxfordmail.co.uk in the latest month (427.91%), while worldatlas.com shows the steepest pullback.

Acquisition patterns also differ: live.com is driven primarily by search, live.com by direct, and live.com by referral; overall, 83 of the top 100 sites are direct-led, 6 are search-led, and 10 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Education Websites in New Zealand