Top Airlines Websites in the United Kingdom

Name: Top websites in United Kingdom (Airlines)
Creator: Semrush
License: /company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Airlines Websites in the United Kingdom, Updated September 2026

September 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

skyscanner.net

19.94M

36.46%7.27M

63.54%12.67M

↓0.96%

↑9.83%

Direct

trip.com

11.74M

36.58%4.29M

63.42%7.44M

↑4.06%

↑94.28%

Direct

easyjet.com

11.7M

25.82%3.02M

74.18%8.68M

↑0.64%

↑9.94%

Direct

uber.com

10.65M

17.67%1.88M

82.33%8.77M

↑23.68%

↑55.65%

Direct

britishairways.com

10.01M

28.75%2.88M

71.25%7.13M

↑9.58%

↑6.21%

Direct

ryanair.com

9.02M

34.98%3.16M

65.02%5.87M

↑11.69%

↓5.72%

Direct

expedia.co.uk

5.41M

29.72%1.61M

70.28%3.8M

↑1.11%

↓16.46%

Direct

flightradar24.com

5.27M

45.76%2.41M

54.24%2.86M

↓5.99%

↑9.58%

Direct

site.com

4.66M

29.89%1.39M

70.11%3.27M

↑14.76%

↑14.46%

Direct

jet2.com

4.11M

19.77%811.54K

80.23%3.29M

↑1.03%

↑1.52%

Direct

kayak.co.uk

3.31M

42.22%1.4M

57.78%1.91M

↓9.04%

↑19.04%

Direct

virginatlantic.com

3.23M

26.18%845.04K

73.82%2.38M

↑11.35%

↑29.29%

Direct

heathrow.com

2.42M

16.91%409.72K

83.09%2.01M

↑23.92%

↑29.87%

Direct

wizzair.com

2.39M

31.93%761.62K

68.07%1.62M

↑2.53%

↓4.26%

Direct

gatwickairport.com

2.26M

13.85%313.04K

86.15%1.95M

↑25.34%

↑27.38%

Direct

holidayextras.com

2.18M

13.65%297.42K

86.35%1.88M

↑9.6%

↑15.27%

Direct

manchesterairport.co.uk

2.1M

10.54%220.84K

89.46%1.87M

↑3.76%

↑36.83%

Direct

flightaware.com

2.01M

26.7%535.85K

73.3%1.47M

↑5.73%

↑4.59%

Direct

ba.com

2M

15.43%308.56K

84.57%1.69M

↑18.64%

↓3.52%

Direct

dji.com

1.44M

19.69%283.1K

80.31%1.15M

↑5.79%

↑39.79%

Direct

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Key Insights on Top Airlines Websites in the United Kingdom on September 2026

As of September 2026, skyscanner.net leads Airlines in the United Kingdom with 19.94M monthly visits. Its audience skews mobile-first (36.46% desktop / 36.46% mobile), and traffic is down month over month -0.96% and up year over year 9.83%. trip.com holds second with 11.74M visits and a mobile-leaning mix (36.58% desktop / 63.42% mobile), while easyjet.com ranks third with 11.7M visits.

Across the leaders, leedsbradfordairport.co.uk is the most mobile-first (92.74% of visits), whereas simbrief.com is the most desktop-reliant (93.14%). Momentum favors iag.cloud in the latest month (181.51%), while kayak.com shows the steepest pullback.

Acquisition patterns also differ: skyscanner.net is driven primarily by search, skyscanner.net by direct, and skyscanner.net by referral; overall, 99 of the top 100 sites are direct-led, 0 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Airlines Websites in the United Kingdom