Top Online Services Websites in Estonia

Name: Top websites in Estonia (Online Services)
Creator: Semrush
License: /company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Online Services Websites in Estonia, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

google.com

42.5M

76.96%32.71M

23.04%9.79M

↑9.74%

↓0.09%

Direct

youtube.com

35.47M

60.73%21.54M

39.27%13.93M

↑26.82%

↑4.8%

Direct

facebook.com

10.49M

92.76%9.73M

7.24%760.04K

↑7%

↓4.76%

Direct

reddit.com

2.63M

80.69%2.12M

19.31%508.2K

↑1.43%

↑6.05%

Search

instagram.com

2.63M

89.29%2.35M

10.71%281.31K

↑10.2%

↓0.67%

Direct

twitch.tv

2.52M

98.75%2.49M

1.25%31.64K

↑24.99%

↑19.3%

Direct

wikipedia.org

2.05M

75.65%1.55M

24.35%499.87K

↑7.97%

↓22.89%

Search

yandex.ru

1.32M

85.25%1.13M

14.75%194.75K

↑6.95%

↓18.22%

Direct

auto24.ee

1.27M

69.41%880.57K

30.59%388.08K

↑15.64%

↓14.58%

Direct

roblox.com

1.18M

99.04%1.17M

0.96%11.34K

↑24.43%

↑21.07%

Direct

tiktok.com

1.12M

89.8%1M

10.2%114.12K

↑18.35%

↑25.46%

Direct

mail.ru

1.12M

71.93%804.15K

28.07%313.75K

↑16.73%

↓16.96%

Direct

vk.com

930.98K

89.07%829.25K

10.93%101.74K

↑17.62%

↓19.12%

Direct

linkedin.com

900.44K

94.78%853.45K

5.22%46.99K

↑8.99%

↑9.03%

Direct

bing.com

881.68K

97.51%859.72K

2.49%21.97K

↑6.78%

↑3.68%

Direct

osta.ee

864.81K

81.54%705.16K

18.46%159.65K

↑5.34%

↓11.03%

Direct

yr.no

841.71K

68.26%574.59K

31.74%267.12K

↑32.99%

↓2.96%

Direct

telegram.org

836.99K

98.77%826.65K

1.23%10.33K

↑11.82%

↑28.1%

Direct

ekool.eu

829.16K

89.48%741.93K

10.52%87.24K

↑39.56%

↑8.38%

Direct

netflix.com

828.98K

98.85%819.48K

1.15%9.5K

↑4.14%

↓15.61%

Direct

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Key Insights on Top Online Services Websites in Estonia on May 2026

As of May 2026, google.com leads Online Services in Estonia with 42.5M monthly visits. Its audience skews desktop-first (76.96% desktop / 76.96% mobile), and traffic is up month over month 9.74% and down year over year -0.09%. youtube.com holds second with 35.47M visits and a desktop-leaning mix (60.73% desktop / 39.27% mobile), while facebook.com ranks third with 10.49M visits.

Across the leaders, ixbt.com is the most mobile-first (93.84% of visits), whereas slack.com is the most desktop-reliant (100%). Momentum favors flirtic.ee in the latest month (87.45%), while teleopticloud.com shows the steepest pullback.

Acquisition patterns also differ: google.com is driven primarily by search, google.com by direct, and google.com by referral; overall, 88 of the top 100 sites are direct-led, 9 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Online Services Websites in Estonia